IAOC: Fall 2007 Season of an Educational Online Marketing Program
Mr. David Reich, Interim Executive Director, IAOC , asked me to publish the announcement regarding the Internet marketing communications education hosted by International Association of Online...
View ArticleValue Added Social Media Release
Last days, when I search for Social Media Releases (Technorati.com tag search for SMR, SMPR, SMNR…), I find more and more (let’s say it) not good articles about this issue (hype, buzz). Although...
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Study: Communications Professionals on New Influensers and Theirs PR...
The study “New Media, New Influencers and Implications for the Public Relations Profession” was conducted by a team of Fellows of the Society for New Communications Research, from September 2007 –...
View ArticleIs SEO Business More Than 90 Percent the Publicity Business?
Scott Hendison have a very interesting article about current state of link building, and he actually talks about that the best SEO technique is – publicity! It is not a SEO business anymore, and it...
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Social Media Optimization and the Brand/Reputation Management
This article is about how to put the brand positioning (brand awareness and brand recognition) in the context of online reputation management and social media optimization activities. In addition,...
View ArticleBrutal Force of the Influential Bloggers! Do You have a good Comments...
Yesterday, I thought that it would be interesting to find out how the most influential bloggers related to e-marketing and online PR subject, perceive “conversations” on their own blogs. In other...
View ArticleBusinessWeek: Reputation Management Services Industry = SEO & SMO?
John Tozzi from Business Week, practically declared Online Reputation Management Services as the industry itself, recently through the article “Do Reputation Management Services Work?” and the...
View ArticleBlogs and the Influence Metrics
Here is my presentation on Glocal 2.0 conference which is overview of some of the recent tries to define blog and social media influence metrics. I am very glad that the Robin Hamman from BBC has the...
View ArticleAre Online Influencers Use Offline Relationship to Spread Their Influence?
There are a significant number of different reactions related to recent study “When did we start trusting strangers…†by Universal McCann. When the study is observed through the organizational...
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Online Media Landscape 3.0
When I prepared the material for the conference PR Serbia in October, I watched the Tippingpointlabs’ video – The Influence Pyramid, and I came up with two concepts – New Online Media Landscape (3.0)...
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